Advertising device



March 17, 1931- E. s. WHEELER E'r AL 1,796,903

ADVERTISING vDEVICE l Filed Jan. 14, 1929 3 Sheets-Sheet l kl BY A TTORNE YS.

March 17, 1931- E. s. WHEELER ET AL 1,796,903l

vADVERTISING DEVICE Filed Jan. 14, 1929 3 Sheets-Sheet 2 llllllllll m mmm" IN NTOR. iq-wss 1- 5. Hfs/ E Fr 4445A/ L. Bano/cfr BY A TTORNE YS.

March l7,-1931.. E. s. WHEELER E1- AL 1,796,903

ADVERTISING DEVICE Filed Jan. 14, 1929' l5 sneet'wsheet 5 lll Nin..."

A TToR NE Ys.

Patented Mar. 17, 1931 PATENT OFFICE ADVERTISING DEVICE Applicationled January 14, 1929. SeralNo. 332,371.

.Our invention relates to iimprovements in advertising devices, and it consists in the combination, constructions and arrangements hereinafter described and Claimed. Y An object'of our invention is to provide an advertising device which makes use of two moving -members having v pre-arranged openings therein, thesemembers being rotated for causing the openings to form moving designs. In back of the members we dispose illuminating means so that rays of light will project through the .aligned .openings and attract passersby;

A further object of our invention is to provide an advertisingdevice which utilizes the principleof having at least two members with pre-designed openings therein, these members being rotated at different speeds so that the openings will register with each other for a short interval for forming a design, word, or the like, and then passing out of registration again ,this operation keeping upso'long as the device functions. Colored lights may be projected through the registering openings, and when the openings arenot in registration but have portions in one member aligned with portions of the other mem.

ber, the light rays will pass on through the aligned portions of the openings Jto attract the -attention, and then when the complete registration of the openings takes place, the particular wording or design willbe readable.

The device is extremely simple in construction, and provides a novel window display for attracting theattention of the passerby.

Other objects and advantages will appear as the specification proceeds, and the'novel features will be .particularly pointed out in the appended claims. Y

Our invention is illustrated inthe accompanying drawing `formingapart of thisapplicatiomin which Figure-l is aside elevation of the device, a portion ofthe glass being broken away for clarity;

Fi'gure72 is a verticalsection through Figer@ l; 'f

yFigures andll are side elevations ofthe two moving members;

Figure 5 is a top plan view of Figure "3 Figure 6 isa fron-t elevation of'a modified form ofthe device;

Figure 7 is a section along-the'lin'e7-e7 of Figure 6,;

Figures 8 and 9 are plan views of discs;

Figure 10 is a plan view of the yfront sta tionary disc; f

ligureV 1l is a-rear elevation vofQFigure'G;

Figure 12 'is a top plan view of-a portion of the device.

In Figures Al -to 5Y inclusive weshow cylinders 50 and '51.

In Figure 2 a basei52 is shown, and upon this base a glass cylinder 'jismounted, and the latter is capped bya cover 54. The cover carries onebearing and a shaft '56. The lower end of the shaft rides,l in a bearing? carriedgby the'base'52. f

The cylinder 51 has a tubular portion,58 that is slidably mounted ,upon theshaft y56. A large bevel gear -59is mounted upon the tubular portion, and this gear meshes with a Ygear 60 `that is lmounted Aupony the motor shaft Slt-that projects from a motor 62.

The' cylinder l50 telescopes over the cylinderl 51 and is rigidly secured to the shaft '56. A gear-63, smaller thanthe gear 59, is securedlto the shaft' andmeshes with a gear 64 that is carried by the shaftl. It will be seen from. the construction thus far described that the cylindersO and 51 are rotated at different speeds.

Each cylinder hasfthe wordsRed-fcrown cut therein, the letters 65'in thecylinderBO being smaller'thanfthe letters (36in-the cylinder 51. VThese words register-at certainftime intervals in the same manner Aas vthat `disclosed in the 4preferred Lformiof thedevice.A

The cylinder 5l has kopenings 67 ytherein and a spiral 68 formed by another ilineiof Openings Theopening G7 may have co1- ored Windows therein lif desired. These openings permit light ,rays lto pass v froma neontube 69 (see Figure 2) .throughopenings 70 in the cylinder 50.

The cylinder 50 also has vertical-slots 71 which permitthe spiral 68 to be seen. The rotating spiral and the moving opening 67 attract attention tothe device, which causes the passerby to look at the device long enough to permit the registration of the words Red crown in the two cylinders. The device attracts attention from all sides because of its cylindrical shape.

Figures 6 to 12 inclusive show another modified form of the device in which the rotating discs and 101 are providedrwith spiral openings 102 and 103, these extending in opposite directions to give the effect o' a combined design as that shown in Figure 6. The disc 100 is mounted upon a shaft v104 (see Figure 7) and the disc 101 is mounted upon a hollowshaft 105 that in turn is mounted upon the shaft 104. 'Both shafts are provided with pulleys 106 and 107, and these are connected to pulleys 108 and 109 (see Figure`12) by belts 110 and 111. Figure 16 shows the belt 111 as being crossed, whichcausesthe discs to rotate in opposite directions.

The pulleys 108 and 109 are manually rotated by a crank 112, although a motor may be utilized if desired. Figure 6 further r shows the pulleys 108 and 109 as being mounted upon a rocking arm 113, the latter being urgedto the left by a spring 114. ln this way the belts 110 and 111 are kept taut.

The shafts 104 and 105 are mounted in a bearing (see Figure 7), and the Vlatter is carried by a casing 116. .The front of the casing has an opening 117 for receiving a stationary disc 118 of the shape shown. in Figure 10.

The disc 118 has an opening'119 large enough to permit the entire spirals 102 and 103 to be viewed. A line of slots 120 forming an irregular circle is provided in the disc 118, and the disc 100 shown in Figure 8 has two colored transparent windows 121 that register with the slots 120. A rotation of the disc` 100 counterclockwise will cause the windows 121 to permit light to pass through the portions of the slots registering with the windows., The result is that a line'of colored light willappear to trace itself countercloclrwise along the slots 120.

The same provision is made in the disc 101. Figure 9 shows windows 121 in the discY 101, which permit light to pass through slots 122 in the disc 118. This will cause a tracer to appear to move clockwise along the slots 122. This tracer may be of a different color from the tracer caused bythe colored windows 121. A

rlhe disc 118 has the words 123 cut therein which pro-vides stationary reading matter. rlhe rotating spirals andthe moving tracers attract the attention of the passerby to the reading matter. l v.

The disc 118 forms the Jfront cover ofthe casing' 116 although a glass `may be positioned in front of the disc if desired. Lights 124 are mounted in the casing and in back of the disc 101.

The operation of the device causes the spirals to permit flashes of light to pass through the opening Y119, and these flashes or light will appear to move away 'rom the center of the discs. if the spiral slots 102 and 103 are covered with a red transparent substance, the device will appear to give off red sparks, which are very realistic. At the same time the tracers are moving in opposite directions, and this, combined with the moving spirals, arrests the attention of the passerby and causes him to note the advertisement on the deviceft is obvious that a multitude of diiierent designs may be cut in the discs 100 and 101. without departing from the spirit and scope of our invention.

Although we have shown and described two embodiments of. our invention, it isfto be understood that the same is Vsusceptible of .various changes, and werreserve the right to employ such changes as may come within the scope of the invention a's claimed.

We claim:

1. An advertising device comprising a pair of discs concentrically mounted, means for rotating said discs in opposite directions, each disc having a spiral cut therein, the spiral of one disc extending in an opposite direction to that of the other.

2. An advertising device comprisinga stationary disc having slots therein formed into two concentric circles, a nair of movable discs disposed in back of saidirst-named disc, one 'ia movabler disc having windows arranged to follow the path of one circle of slots and the other disc having windows arranged to foliow the path of the other cir-cle of slots, and

means Jfor rotating said discs in opposite directions.

3. An advertising device comprising a casing, a stationary disc mounted in the 'front of said casing and having characters vcut therein, said disc havingalarge central open- 'e ing and two lines of slots forming two concentric circles, a pair of rotatable discs'disposed in back of the stationary disc and having spirals Aout therein for registering wit-h the large openings in the stationary disc, i

windows carried by said rotatable discs for registering with the circular lines of slots, means for rotating said discs in opposite di-y rections, and a source of light disposed in back orn said rotating discs.

4. An advertising `device comprising a stationary disc having slots therein formed into two concentric circles, a pair'of movable discs disposed in back l of said first-named disc, one movable disc having windows arl ranged to follow the path of one circle of slots and the other disc having windows ar. ranged to follow the path of the other circle of slots, and means for rotating said discs.

5. An advertising Ydevice comprising a casing, a stationary disc mounted in the front of said casing and having characters out therein, said disc having a large central opening and two lines of slots forming two concentric circles, a pair of rotatable discs disposed in back of the stationary disc and having spirals cut therein for registering with the large opening in the stationary disc, windows carried by said rotatable discs for registering with the circular lines of slots, and means for rotating said discs.

6. An advertising device comprising a member having a plurality of circular rows of openings, a disc having a window for progressively uncovering the openings in one row, a second disc having a window for progressively uncovering the openings in another row, and means for rotating the discs in opposite directions.v

7. An advertising device comprising a stationary disc having slots therein, a pair of movable discs disposed in back of said first-named disc, one movable disc having windows arranged to follow the path of one line of slots and the other disc having windows arranged to follow the path of the other line of slots, and means for rotating said dises.

8. An advertising device comprising a casing, a stationary dise mounted in the front of said casing and having characters cut therein, said discs having a large central opening and two lines of slots, a pair of rotatable discs disposed in back of the stationary disc and having spirals out therein for registering with the large opening in the stationary disc, windows carried by said rotatable discs for registering with the lines of slots, and means for rotating said discs.

9. An advertising device comprising a member having a plurality of rows of open ings, a disc having a window for progressively uncovering the opening in one row, a second disc having a window for progressively uncovering the openings in another row, and

means for rotating the discs in opposite directions.

ERNEST S. WHEELER. ALLEN L. BURDICK. 

